The Top 5 Things I Suck & Rock At
I recently teamed up with the amazing Claire Bouvier from The Claire Closet to produce an exciting new project- coming to all of you in 2017. Part of the process was a focus group survey. Among other questions, it had this "What are you Top 5 Strengths", followed by "Top 5 Things I Suck At". I may have tweaked the choice words on that one. I thought my responses were worth a share. Maybe some other crazy DIY-er can relate!
Let's start with the bad news first. Besides- it's more entertaining.
What are five things you feel you need to know more about in business?
1) Knowing when to shut it down- I have experienced two very real burn-outs where body, mind and soul suffered. This is also because of 2)
2) Work-Life Balance- It's more than maintaining your relationships- it's about your sanity as well.
3) Anxiety- I don't share this, but I deal with a decent bout of anxiety. Not the social kind, just the kind where the daunting knowledge of all my deadlines manifests itself physically. Migraines, insomnia, moodiness- I can a pretty shitty person sometimes as a result.
4) Legal- I need to get a better package of work contracts. My shoot contracts are templates. Granted, they are customized, but it is time to consult a lawyer. As my projects get bigger, I realize the importance of agreements.
5) Finance Management- I've gotten a much better handle on it now, but for the first year or so, it was an absolute flustercluck. Believe it or not, my 17-year old brother and his wicked clip board skills have been a Godsend #keepingitinthefamily
BUT THERE'S HOPE! Continue below.
What are five things you feel you are an expert at in your business?
1) Branding- I always receive positive feedback on my company branding - the logo, colours, tag line, marketing materials, social media, shoot uniform, my logo-covered car. I went to school for this, and feel like that skill set has been a huge asset to my company's success.
2) Creating Content- Being a videographer is the main factor in that. The nature of my business is to produce content. Content over commercial ;)
3) Networking- Just gotta get yourself out there. Once you internalize that you do in fact deserve to be in the same room as every other business owner, you're set.
4) Putting on a business face- Sounds vague, but through mentoring and just general experience, I have learned when and how to put my business face on. Whether it's the manner in which I reply to certain emails from particular clients, or the way I carry myself at events- being aware of you are speaking to, where you are, and how to slightly refine yourself in those situations is important. I'm not suggesting to fake it up. Just dress, communicate, and carry yourself appropriately for the present company.
5) Smart growth- knowing when it's time to invest money and resources into growth, and when it's best to wait. My industry is very expensive, and in constant motion (pun not intended). Gear needs to be updated, new markets and audiences need to be targeted- it can get expensive to keep up. Knowing when and how much to put into that growth is key to survival.
That's it folks, just a quick share of my suppos-ed candid answers. Here's to hoping someone relates so I don't feel completely neurotic. Thanks for reading!