As a photographer and videographer, I always suggest that my clients have their makeup done professionally for an interview or photo shoot. Not only will it help with confidence and give you one less thing to worry about, but the artist will have an arsenal of camera-friendly make up. Yes, that's 100% a thing. If you decide not to go the pro route, here are some things to keep in mind.
In a nutshell: Matte is good, Shimmer is bad. Less is more. Video is harder to "fix later" than photography. Be Yourself.
- Step one: Moisturize. Whatever you do, make sure you've prepped a good base for the makeup to sit flawlessly for as long as possible. Dry, flaky makeup is never good, and hard to fix in post. This applies to lips as well.
- Avoid Shimmer & Shine. This goes for eye shadows and face powders. Not only do they make you shine like Uncle Bob's bald head, but they add years to your complexion if you have (fine) lines. The shine compound settles into the cracks, so to speak.
- Aim for matte powders, blushes and bronzers.
- If you tend to sweat, opt for powder over liquid. Liquid makeup and heat = melted.
- Use illuminator sparingly and only on the sharp parts of your cheeks. Otherwise you'll look greasy (see Uncle Bob's shiny head reference above).
- Fill your brows and lush your lashes. The eyes are the windows to the soul, and when it comes to lighting, we remove shadows and brighten your gaze. Even brows and bright eyes are always a yes.
- Just watch out for heavy fake lashes. They can make your eyes look smaller, and cause you to blink excessively. Really not good for video.
- The rule of thumb is "less is more". Colours and lines look amplified on camera.
- Don't rely on "They can fix it in Photoshop". Yes, we can. However, it's best not to have to in the first place. Also, it's much harder to "fix it later" when it comes to video. I always "soften" the client's face in video post-production with a luma curve filter, but not every editor takes that approach.
- Be yourself. Your camera debut is not the time to test out glitter eyeliner and stick on eyebrows. You'll feel much more satisfied with the final product if you can recognize yourself.
Finally, if you're in doubt, check out one of the many, many how-to's on YouTube. Jeanine Amapola's video offers a thorough tutorial with lots of tips and products, at a pace you can follow along.
Tips for Guys
- Use a facial moisturizer for sensitive skin. It will make for a better on-camera complexion.
- If you have any amount of facial hair, groom the edges for clean lines.
- Your eye brows- You should have two, not one. Hint hint.
- In the unlikely event this occurs, don't be offended if your camera person suggests a matte powder when shooting (this applies mostly for video and constant lighting). It's colourless, makes you looks better, and makes our jobs much easier. I keep a clean brush and compact in my shoot bag at all times, and use it more than you might think.